In my role as Head of Internal and External Communications for the Israel site, I dedicate a lot of thought to how we are perceived internally and externally. However, those who are familiar with Intuit and our products easily vouch for our cutting-edge technology, innovative state of mind, and exceptional benefits.
Therefore, in parallel to ensuring our employees understand the impact of their work, we placed great importance on building our local tech brand. This, in a nutshell, is our challenge - how do we excite potential talent if they are not familiar with our products? And how do we engage our employees and make sure they are proud of their work and Intuit, even if those around them aren’t quite as familiar? For this precise reason, we make sure our employees are able to see how their work affects all 50 million customers directly.Īt a time where people all over the world are looking to work for companies that ‘do good’ and help humanity (as opposed to companies in the adtech or gaming industry, which help businesses get consumers to spend more), Intuit is focused on ‘Powering prosperity around the world.’ This means we help small businesses and the self-employed to earn more, manage their finances, and save time while doing so. Our leading products - TurboTax, Mint, Quickbooks, and Credit Karma - are not sold locally, which affects how the local market interacts with our brand. We provide endless opportunities to grow and change, learn from our colleagues (when the world allows it, fly Business across the globe to meet them!), and provide wonderful compensation and benefits (from RSUs and ESPP to private medical insurance for our employees and their families).Īnd yet here, locally, we are at times referred to as the best-kept secret in the tech industry. However, employees are like air - three minutes, and you are done.”Īdditionally, we put abundant emphasis on Women in Tech and have our 37% stat to show for it (industry average is ~30%). Customers and partners are like water - you can go three days without liquid. We even have a saying: “Shareholders are like food - critical to your survival, but you can go three weeks without food. We have been awarded top rankings in Forbes,Īnd we have gotten here thanks to the fact we place our employees first.
Intuit is a Fortune 500 tech giant focusing on providing financial solutions to over 50 million customers worldwide and has a global employee force of nearly 11,000. Today, the Petach Tikva site employs about 220 people and focuses on Trust, Data, and Deep Insight.
In 2016, the local site was officially declared as Intuit’s second development center outside of the U.S. Intuit Israel began its journey in 2014 with the acquisition of two local startups, Check and Porticor. Intuit’s innovative ecosystem of financial management solutions serves partners and 50 million customers worldwide, unleashing the power of many for the prosperity of one. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma, and Mint, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Intuit Israel joined CTech to share some of the Employer Branding strategies it adopted to help attract local talent to its global workforce.
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